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Journal of Sociology
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Socio-structural correlates of online news and information adoption/use

Implications for the digital divide

An Nguyen

University of Queensland, an.nguyen{at}uq.edu.au

Mark Western

University of Queensland, m.western{at}uq.edu.au

Using data from a national survey of 4270 Australians conducted in late 2003, this article merges the structural approach to media audience formation with innovation diffusion theory to explore major socio-structural factors influencing the adoption of online news and information. It finds that more internet accessibility, traditional news and information usage, and privileged socio-economic profiles are strong predictors of online news and information adoption.

Key Words: digital divide • innovation diffusion • internet use • news consumption • online news

Journal of Sociology, Vol. 43, No. 2, 167-185 (2007)
DOI: 10.1177/1440783307076894
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